Visa has launched Visa Checkout in Hong Kong, following a successful rollout in the US, Canada and Australia since July last year.
The Visa proprietary system is a quick and easy way to pay online, on any device in just a few clicks, with the card system storing billing and shipping data, allowing online shoppers to check out in seconds on any device.
“Consumers in Hong Kong are tech savvy and more connected than ever,” said Caroline Ada, country manager, Hong Kong and Macau for Visa.
Internet penetration stands at 79 per cent and nearly four in five Hongkongers own a smartphone. eCommerce is on the rise as well, with mobile shoppers making 23 per cent more purchases on the go as compared to 2014 and cross-border purchases increasing by nearly the same amount.
“As more and more people across our region turn to their mobile devices to shop, the time has never been better to introduce a streamlined way to pay on similar devices with a brand that consumers already know and trust,” said Ada.
Visa Checkout allows users to simply enter a username and password to pay, rather than a 16-digit credit card number and expiry date at every transaction. Online purchases can easily be completed by using a smartphone, tablet, laptop or PC. Customers never have to leave the merchant’s website to complete a purchase.
“For online merchants, Visa Checkout helps provide a quick and easy checkout experience to enhance satisfaction and encourage customers to return to the site for repeat purchases. Visa Checkout drives higher conversion rates, a 66 per cent improvement over traditional checkout.
Moreover, customers using Visa Checkout have higher-than average transactions and complete more transactions overall,” said Ada.
Online retailers who have already signed up to work with Visa Checkout include Broadway Circuit, DimBuy, Hong Kong Airlines, ParknShop and Zuji.
ParknShop’s, head of eCommerce, Rex Wong, said ParknShop has been offering online
purchase services since 1998. “Hong Kong people are extremely busy, so by offering a quick and easy online payment solution, our customers can enjoy everyday shopping on our emarketplace.”