Hong Kong, Guangdong boost cross-border eCommerce ties

eCommerce trade bodies from both sides of the border are forging stronger links in a bid to boost sales online.

And they hope their stronger collaboration will help reduce the trade in fake goods online.

The chairman of the Hong Kong Federation of eCommerce (HKFEC) Joseph Yuen has been appointed Hong Kong Region Advisor by the Guangdong Province Electronic Commerce Association (GDECA). At the same time, Chen Xiao, executive VP and secretary general of the GDECA has been named China Market Advisor by the HKFEC.

The two organisations say they will communicate closely to monitor trends in eCommerce both locally and internationally and jointly explore a development plan for ICT and cross-border eCommerce. They plan to draft policy advice and recommendations on eCommerce developments to the governments of Mainland China and the Hong Kong SAR.

The partnership between the two organisations will also include academic exchanges, the joint organisation of a eCommerce industry exhibition, workshops, conferences and member visits.

The cooperation pact was sealed at a recent special meeting of representatives of the two organisations in in Guangdong.

HKFEC chairman Yuen says Hong Kong offers a wide variety of quality products from all over the world, and it has been an attraction to Mainland China consumers.

“We believe cross-border eCommerce is the best solution for Hong Kong retailers, as the goods consumption will not affect the stock level at retail outlets, but the sales volume will still continue to grow from mainland China’s online sales. Given this exciting engagement with GDECA, we hope to stop fake and poor quality brand products sales online and illuminate some bad online merchants who unreasonably raise the price of goods traded.”


The HKFEC is a non-profit organisation formed by a group of eCommerce industry professionals, leaders from Hong Kong major O2O retailers and online retailers.

Chen Xiao of GDECA said, the cooperation between Guangdong and Hong Kong was important to both markets.

“Hong Kong is a well known ‘shopping paradise’ in the world and has strong international sourcing capabilities, bringing together world-renowned brands in Hong Kong. We look forward to the collaboration of the partnership between Guangdong and Hong Kong and creating a better business environment for eCommerce together.”

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