Indonesian eCommerce retailer MatahariMall.com has beaten one of the biggest barriers to selling goods online common to fast-developing Southeast Asian countries.

With only a fraction of Indonesians owning credit cards – and a significant proportion of those who do wary of entering card details online – the ability to pay for goods is a major barrier in achieving online retail sales growth.

MatahariMall.com has solved it by entering into a collaboration with Pos Indonesia, the national postal service, to allow shoppers to reserve an item online, then pop down to selected local post offices to pay for it, before shipping commences.

The new “Pickup & Pay COD]” feature will launch in 199 cities across Indonesia starting this week, according to chairman Emirsyah Satar.

Pos Indonesia will also install MatahariMall.com “eLockers,” allowing customers to physically pick up their items purchased online from lockers located in 10 post offices in the Greater Jakarta area and Bandung.

MatahariMall.com says the partnership is part of a broader effort to create a wide range of payment options for its customers and draw more people to shop online.

Pos Indonesia will provide logistic and delivery services to Mataharimall.com for domestic shipments.