Lazada’s Online Revolution campaign proved itself as Southeast Asia’s busiest online shopping event of the year with record performance from December 10-12, the final three days of the month-long sale.

The Singapore-based eCommerce company says traffic spiked to a new high of 36 million visits on Lazada’s Southeast Asian sites and apps.

The volume of orders reached 1 million – a 300 per cent jump over the same period last year – as the annual event continued to build followers.

With approximately 1.7 million items ordered, the campaign chalked up US$40 million in Gross Merchandise Value (GMV) during its three-day finale.

Mobile reigned, accounting for 60 per cent of the GMV as more customers across the region choose to thumb through deals from their mobile devices.

More than 30,000 sellers including over 600 global and local brands across different categories supported the campaign with exclusive launches and promotions. In the last three days, more than 300 flash sales and hundreds of thousands of deals were rolled out across the six countries.

“We thank our buyers and sellers for their trust and enthusiastic response to our Online Revolution campaign” said Maximilian Bittner, CEO, Lazada Group.

“The campaign has become the biggest retail event of the year in Southeast Asia since its initial launch in December 2012 as more consumers embrace online shopping. We will continue to enhance the customer experience and bring the best of online shopping through unbeatable assortment, great value and convenience.”

Lazada Group operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand  and Vietnam.