Matahari Putra Smart Club concept debuts

Matahari Putra Prima, a multi-format modern retailer in Indonesia, has inaugurated its newest retail channel: a wholesale chain called Smart Club.

The first store has opened at, Tangerang, Banten, with a gross selling area of  8800 sqm. It is designed to serve business customers, including hospitality enterprises (hotel, restaurant and catering), traders, manufacturers, institutions, offices and business professionals.

“Smart Club has the concept of One Stop Buying, where all customers’ needs can be met in one place for greater efficiency,” explains Matahari.

“All the products are available under one roof ranging from fresh products, packaged foods and beverage, electronic products, all household’s needs, to office stationery.”

At the opening of the Smart Club outlet, MPPA also inaugurated the Foodmart Express (FMX) network under the company’s wholesale division, which is a minimarket concept. In the future FMX will be available through the franchise system and company’s internal expansion.

Matahari Putra Smart Club


The Foodmart Express (FMX) concept focuses on a wide selection of ready-to-eat products. With the store size of between 80 – 150 sqm , FMX is targeting the middle consumer segment to provide top-quality products locally.

In the near future FMX will open three more outlets in Tangerang.

Director of Smart Club operations, Emi Nuel, said the banner is expected to become the best choice of a modern wholesale center in Indonesia, with sustainable growth, to become a leader in B2B business and has a large market share in the hospitality sector.

Matahari Putra Smart Club 1

“From 2016 going forward, we will launch Smart Club centers in several key locations. In addition, we are also positive that FMX concept will be well received by consumers and could have a great step of expansion through franchise system or the company’s internal expansion” he concluded.

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