Orchard Gateway is Singaporeans’ favourite Christmas-packaged shopping mall.
The centre won the Voters’ Choice Award in the Orchard Rd Business Association (ORBA)’s annual Best Dressed Building Contest 2015, judged from November 20 to December 5.
Ion Orchard clinched the Judges’ Choice Award.
Six other malls received merit awards for their decorations – Forum The Shopping Mall, Mandarin Gallery, Paragon, Tanglin Mall, Tangs at Tang Plaza, and Wheelock Place.
The annual contest saw a total of eight malls vying for the top two awards. ORBA chairman Mark Shaw said the association was impressed with the standard of all the entrants this year.
“The stunning facades on the participating buildings have contributed to ringing in the festivities in our precinct. Together with our Christmas lights, we hope shoppers enjoy not just shopping in our malls, but also this visual spectacle on our streetscape.”
Orchard Gateway emerged as the favourite among voters for its ‘An Icicle Xmas’ theme, with its one‐of‐a‐kind interactive Christmas attraction captivating tourists and locals along Orchard Rd. Orchard Gateway received 4904 out of a total of 17,551 votes registered on the recently‐launched OneOrchard mobile application.
“We are glad our ‘An Icicle Xmas’ theme together with ‘snowfall’ and ‘interactive snowman’ are well liked and enjoyed by shoppers,” said Vincent Soh, the mall’s CEO.
“‘An Icicle Xmas’ was inspired by the beauty and mystery of icicles during winter. Every icicle has its own unique charm and grace. They are a form of spontaneous fleeting beauty that just happens. In the same vein, our shoppers are confident individuals, each with their own strong unique fashion sense; each beautiful in his/her own way,” said Soh.
The Judges’ Choice Award was given to Ion Orchard for its ‘Christmas Bedazzle’ theme, with the shopping mall’s outdoor space transformed into a Christmas park wonderland with a stunning outdoor Swarovski Christmas tree adorned with over 28,000 glittering crystals. The malls were judged for the day and night effects of their Christmas decorations as well as the use of interactive features to create an engaging experience for shoppers.
“To win the Best Dressed Building Contest testifies to the strong support from our tenants and shoppers,” responded Chris Chong, CEO, Orchard Turn Retail Investment.
“Every year we aim to delight our shoppers and bring the magical spirit of Christmas to all. This year we focused on a community cause, and that was our inspiration for the 12 designer Christmas trees, for which we invite our shoppers to open their hearts for charity this season. In addition, we want to bring joy to all with our multisensory Christmas park wonderland. The sparkling Swarovski walk‐in tree is a hit with shoppers and tourists, as evident on social media.”
The Best Dressed Building Contest is one of the many highlights in the seven‐week calendar of ORBA’s Christmas on A Great Street 2015. There will be a series of festive performances from 18‐ 23 December along Orchard Rd where volunteers from CCIS will be performing Christmas songs, dances and skits outside Ion Orchard and Wisma Atria nightly.