A new Diesel Hong Kong store inside IFC Mall is now open for business.
Located on the first floor of the mall in Central, the Diesel store features the latest standard store ‘look’ for the fashion brand worldwide.

“The store has a futuristic vibe with a sleek black iron wall, rectangular light fixtures and incorporated metallic elements, like floor panels resembling metal floorings found in elevators,” observes fashion and lifestyle blog Butterboom.

The store features a range of denim pieces alongside its latest fashion collection, footwear, and accessories like bags, watches and eyewear for men and women.

The new store is at shop 1051, on Level 1 of the mall.
One of the standout features of the shop is an interactive touchscreen displaying latest denim trends located alongside a table dedicated to denim.