Dior China opens largest flagship yet

Dior’s new Beijing China World boutique is the French luxury label’s largest flagship store in China.

Dior China opened the store this week in conjunction with its re-staged Spring/Summer 2016 presentation. The retail space is split across two levels, featuring a floor-to-ceiling, double layer glass facade that emulates the fine feminine fabric in the fashion house’s Cannage print.

Dior Beijing China 1

Designed by Peter Marino, the interior is inspired by Dior’s Paris flagship and dotted with a carefully curated group of artworks by contemporary artists. Each of the 10 pieces, which include a bench by Terence Main and a video art wall by Yorame, reflect the codes of the house.

There is also a sculpture Siamese Metal 5 from British artist Richard Deacon, the work Waterwall, Roselyn by Gregory Ryan and table lamps by Veronique Rivemale are also displayed in the store.

On the second floor, the footwear section is adorned by a Gaia Imprint Low Table, designed by Vincent Dubour.

Dior Beijing China 2

Classic furniture pieces from Guillaume Piechaud, Paolo Giordano and Timothy Horn have been placed strategically throughout the space, and the store features a private VIP salon decorated with two Mineral Commodes designed by Juan & Paloma.

The new Dior China flagship is located in Beijing’s Chaoyang district.


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