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Link wet market rejuvenations win praise

Market revitalisation projects have earned architectural company Link Asset Management the Innovation & Creativity Award in the 2015 Hong Kong Awards for Industries.
Link’s revitalisation of traditional wet markets had integrated overseas experiences into a local model and created new value for all stakeholders, says the Hong Kong General Chamber of Commerce judging panel for the awards. This had resulted in community shoppers being retained, young visitors being attracted, and the inheritance of family businesses being encouraged.
“It could become a benchmark for other fresh markets to follow,” said the panel.
“Link strives to introduce new architectural designs, modern facilities and innovative customer-oriented services at its fresh markets to provide a pleasant and hygienic shopping environment,” says the company’s general manager for fresh market asset management, Julie Ng. “Being one of the key fresh market owners and operators in Hong Kong, we vow to continue enhancing people’s lives through integrating our retail facilities to provide the community with their daily necessities.”
One of Link’s latest projects was an extensive three-month renovation of Choi Ming Market in Tseung Kwan O. Owner Link REIT says the refreshing and creative design has brought a new shopping experience to the neighbourhood.
For its redesign, Link used ideas from fresh markets around the world, including open and uncluttered stall layouts, upgrading of hardware and the introduction of modern services. The market is now air-conditioned throughout and features modern decor with LED lighting systems. It has also been reconfigured with different trades being assigned to specific zones.
Setting out to attract younger shoppers, Link says an electronic membership system was introduced offering shoppers the chance to earn bonus points to redeem gifts.

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