Celebrity collections and music will be feature elements of the Hong Kong Fashion Week 2016 for autumn/winter, at the Hong Kong Convention & Exhibition Centre from January 18 to 21.
Organised by the Hong Kong Trade Development Council (HKTDC), the event is expected to draw about 1500 exhibitors from 19 countries and regions, showcasing design trends, collections from international brands, and fabrics and accessories.
With the theme “Fashion of Music”, the fair will feature a fashion avenue in which different musical genres will be used to complement the styles on show. There will be about 30 special attractions such as fashion parades, seminars, forums and a networking reception.
Companies from Myanmar, Romania and Uzbekistan will be exhibiting for the first time, with 11 overseas pavilions set up, including mainland China, India, Indonesia and Japan. There will also be four new zones: womenswear, knitwear, a showcase for international designers, and Fashion Tech, which presents fashion-related high-end technology and apps. Other zones include Emporium De Mode (top brands), Fashion Gallery (mid- to high-end fashion), Men in Style, Activewear & Swimwear, and Denim Arcade.
Another feature of the four-day fair will be more than 10 fashion, designer and brand collection shows. Local fashion website Fashionally will have two presentations showcasing designers from the Hong Kong Young Fashion Designers Contest. Fashionally will also present menswear and womenswear shows with such designers as Derek Chan (Demo), Kevin Ho, Effie Hung, Walter Kong and Jessica Lau (Blind by JW), Sherman Kwan, Mim Mak (Hang), Aries Sin (Modement), Shirley Wong (From Clothing Of), Yannes Wong (Lapeewee) and Mountain Yam (112mountainyam).
Singer Taylor Swift’s own brand will be displayed by the Hong Kong Brand Management Association. Responsible for tailoring Swift’s clothing, Kate Liegey will present the latest from the diva’s collection together with her latest single, Wildest Dreams.
Actors Hiroko Sato and Visa Reina from the upcoming movie Mischievous Kiss will be guest models for high-end fashion from Fortuna Tokyo, known for using the traditional textile nishijin-ori in its designs.
Another highlight will be the EcoChic Design 2015/16 Grand Final Fashion Show by Redress.
There will also be seminars and forums, with industry experts sharing views and analysing market intelligence. Fashion advisory institutions WGSN and Fashion Snoops will also offer forecasts and analyses of trends.
Meanwhile, HKTDC will present the inaugural CentreStage event promoting international designers and fashion brands to buyers in Asia, from September 7 to 10. The annual Hong Kong Young Fashion Designers’ Contest will be held during the event, and this and its new rules will be promoted at a special booth at Hong Kong Fashion Week.
* Photo: Hong Kong Fashion Week 2014.