Luxury British bed maker Savoir Beds has expanded its Asian footprint, opening its first showroom in Hong Kong.

Savoir already has a presence in Asia in Korea, Taiwan, Mainland China and India.

The new 150 sqm showroom in Ap Lei Chau, Aberdeen Island, is located in the Horizon Plaza, a multi-storey mall featuring high end furniture, furnishings and fashion.

Savoir Beds’ Hong Kong partner is Brandon Chau, described as a flamboyant local businessman and socialite.

The fitout features signature Savoir Beds touches, including subtle hints of gold, contrasted with traditional craft displays. Six beds feature in full display.

“We’re thrilled to have continued our worldwide growth to Hong Kong – which is known as one of Asia’s most thriving shopping destinations,” said Alistair Hughes, founder and MD of Savoir Beds.

“We are delighted to be working with Brandon, someone so well connected with the city’s movers and shakers. We have every faith that this new venture will be very prosperous for the Savoir brand and hope its fantastic location continues to flourish.”

The Hong Kong store takes Savoir’s global network to 14 showrooms.