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First Singapore Apple Store under wraps

Singapore’s first Apple Store is taking shape on Orchard Road – not that anyone would notice.

To keep the design a secret ahead of its grand opening later this year, the company is taking its usual security of measure of keeping the site under wraps, reports iphonehacks.com. There is no sign of the Apple logo.

In the Knightsbridge retail centre, the store was previously the Pure Fitness gym, which vacated last month. Nearby stores include Tommy Hilfiger and Tangs.

Despite its low-key approach, Apple has confirmed it will be opening its first retail store in Singapore. “We have more than 900 incredible employees working in our Singapore contact center and are thrilled to begin hiring the team that will open our first Apple Store in Singapore,” Apple retail guru Angela Ahrendts said in a statement last year.

Iphonehack.com says the debut Singapore store may be powered by renewable energy, possibly solar power. Meanwhile, Apple has posted job vacancies on its website, including business manager, business specialist and Apple Store leader.

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