Changi Millionaire promotion to continue this year
Changi Airport says it plans to continue its Changi Millionaire promotion into 2016 after the sixth winner was revealed yesterday.
The promotion, which as the name suggests comes with a grand prize of S$1 million in cash is the the largest cash prize to be given in a local retail promotion, or by any airport in the world.
Lim Peck Hoon, executive VP of commercial at Changi Airport Group (CAG) says the annual event continues to prove popular with shoppers. The 2015 edition attracted nearly 2 million lucky draw entries from 229 nationalities globally. The top three groups were Singaporeans, Chinese nationals and Indonesians, with Singaporeans making up over one-in-three of the participants.
More than 333,000 instant prizes were also given away, including a set of six exclusive creations by local designers Wang Shijia and Jo Soh, which were specially commissioned to celebrate Singapore’s Golden Jubilee last year. In addition to the six monthly finalists, for the first time in the game’s history, one more shopper was picked from those who shopped on Changi’s online retail portal, iShopChangi.com.
“We are delighted to achieve yet another record high for concession sales at Changi Airport in 2015. This is positive for the Singapore air hub as profits from our retail business help to offset the cost of our aeronautical operations,” said Lim.
“In 2015, we continued to execute a successful commercial strategy, which saw the introduction of innovative concepts evident in our liquor and beauty duplex stores and the launch of many first-in-Changi brands. At the same time, exciting promotions like the Star Wars plushies during the holiday period and Changi Millionaire have contributed to the retail buzz and made shopping that more fun and rewarding at Changi.”
Since the launch of ‘Be a Changi Millionaire’ in 2010, CAG has made five lucky shoppers at Changi Airport overnight millionaires at its annual Grand Draw.
The seventh run of the ‘Be a Changi Millionaire’ Draw will kick-off this coming May.
Linda Tobin, a 52 year old Irish woman from London, pictured above, won this year’s top prize.