FedEx Express has released new small business films designed to inspire local small- and medium-size enterprises (SMEs) to grow their businesses globally using the international services offered by FedEx.
The two films focus on two SMEs – Banana Fish shoes and House of Hosoo fabric design – as they go on an imaginary journey and witness what international expansion could mean for their business.
SMEs play a vital role in the Asia Pacific regional economy, accounting for 98 per cent of all businesses and employing half the workforce.
“Increasingly, SMEs in the Asia Pacific region are starting to recognise the huge business potential that they could unlock by going global,” said Malcolm Sullivan, VP, brand, communications and customer engagement, with FedEx Express Asia Pacific.
“However, many of them still find the prospect somewhat daunting. By producing these films, we aim to demonstrate that expanding into overseas markets is not necessarily as difficult as it seems, and that they can count on support from FedEx, with our considerable expertise in helping businesses navigate the complexities of global trade.”
The two small business films and resources and tools for SMEs are available online here.