Within 48 hours of going live, a Kickstarter project to take the Hong Kong Panda-a-Panda brand to the global stage soared past its $25,000 goal.
With 55 days to go, the total is currently $31,195.
Panda-a-Panda partnered with JazWings to create the first stop-motion animation inspired by the brand especially for its global launch.
An arm of the global toy company JazWares, JazWings believes the brand has the potential to continue outperforming expectations and will probably pick up the property as one of its own brands, reports Licensing.biz.
Panda-a-Panda is the first brand to launch from the JazWings platform, with more to follow this year. Since its creation, Panda-a-Panda has produced more than 600 comic strips.