Unmanned aerial vehicle technology company DJI will open a flagship store in Seoul’s Hongdae district.
Featuring the full range of the company’s consumer products, the five-storey, 870 sqm store will open in March. It will offer customers the chance to see, touch and learn firsthand about aerial technologies.
“We chose Hongdae for its vibrant cultural backdrop that combines urban arts, indie music and pop culture,” says founder and CEO Frank Wang.
It will be DJI’s second foray into retail, following the December opening of its OCT Harbour shop near the company’s headquarters in Shenzhen, China.
“DJI views Korea as a market with strong potential,” says DJI country manager Taehyun Moon. “We want to provide a truly unique experience for anyone who walks into our new store, be they a professional looking for the latest aerial-imaging equipment, or a curious customer looking for their first drone.”
Highlights of the DJI Korea flagship include a lounge area where visitors are offered an immersive visual experience featuring aerial footage and content from around the world, a customer experience zone where company pilots give demonstrations, and an after-sales support desk where customers can find technical advice, help with firmware updates and make reservations for drop-off repairs.
On display and for sale will be DJI’s Phantom 3 series, the Inspire 1 and Spreading Wings series, Matrice 100, Guidance, the Ronin handheld three-axis camera gimbal line, as well as the latest integrated stabilised 4K handheld camera, the Osmo.
