Harley-Davidson Hong Kong has unveiled a new showroom in Chai Wan as part of its expansion plan in the city.

The new showroom, covering about 9000 sqft (840 sqm), showcases the latest Harley-Davidson motorcycles, clothing and related services and products. Harley-Davidson Hong Kong is intended as a lifestyle concept store that “fully presents the value of the brand” to its customers, according to its principal, David Neilsen.

The company describes the new outlet as “unlike any motorcycle dealership yet built in Hong Kong in quality and design”.

“Hong Kong is one of the most vibrant cities in the world,” said Neilsen. “It was an exciting opportunity for us to bring Harley-Davidson’s authentic full service to the community. We believe that there is great potential, especially in the affluent youth market, for this legendary brand here in Hong Kong.

“We are already looking for the right moment to introduce Harley-Davidson’s new Black Label line which the company has developed to suit the taste of the young generation. We believe that the new line is a great fit for the Hong Kong market and in line with the company’s global expansion plan,” Neilsen concluded.

InvestHK advised and assisted Harley-Davidson Hong Kong with its expansion in the territory.