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Harley-Davidson Hong Kong opens new flagship

Harley-Davidson Hong Kong has unveiled a new showroom in Chai Wan as part of its expansion plan in the city.

The new showroom, covering about 9000 sqft (840 sqm), showcases the latest Harley-Davidson motorcycles, clothing and related services and products. Harley-Davidson Hong Kong is intended as a lifestyle concept store that “fully presents the value of the brand” to its customers, according to its principal, David Neilsen.

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The company describes the new outlet as “unlike any motorcycle dealership yet built in Hong Kong in quality and design”.

Harley-Davidson Hong Kong Chai Wan

“Hong Kong is one of the most vibrant cities in the world,” said Neilsen. “It was an exciting opportunity for us to bring Harley-Davidson’s authentic full service to the community. We believe that there is great potential, especially in the affluent youth market, for this legendary brand here in Hong Kong.

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“We are already looking for the right moment to introduce Harley-Davidson’s new Black Label line which the company has developed to suit the taste of the young generation. We believe that the new line is a great fit for the Hong Kong market and in line with the company’s global expansion plan,” Neilsen concluded.

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InvestHK advised and assisted Harley-Davidson Hong Kong with its expansion in the territory.

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