Robinsons Singapore heads to Middle East
Robinsons Singapore, the department store operator, has teamed with leading local retail groups to launch the brand in the Middle East.
The partners are Al-Futtaim, a well known corporate retailer which operates four Robinsons department stores in Singapore and Malaysia, and Chalhoub Group.
The first Robinsons will open in Dubai Festival City Mall next year when the shopping centre opens a new wing. The store will take up 18,000 sqm across three levels.
“We are excited about this partnership,” said Patrick Chalhoub, CEO of Chalhoub Group. “We will be combining Al Futtaim’s vast experience of operating over 200 companies with our intimate knowledge of the Middle East luxury market, to deliver the most relevant offer of the department store adapted to the Middle East customer.”
Paul Delaoutre, president – retail with Al-Futtaim, said the partnership would take “the unique” Robinsons department store format into the Middle East, expanding the brand’s footprint and strengthening its international appeal”.
“Robinsons department stores in the GCC will be offering contemporary fashion covering the full spectrum, from accessible to luxury in a relaxing environment where fashion is alive. We will focus on novelty and style, a large part of the offer will be completely new to the Middle East,” he said.
Al-Futtaim acquired the Robinsons Group in 2008, the latest step in the company’s 150+ year legacy.