Greater China has its first Ferrari Store Junior, at the Festival Walk shopping mall in Hong Kong.
This flagshop store not only offers a range of children’s apparel and lifestyle accessories, but also features the Atelier custom-made studio where children can create clothing that matches their tastes.
Ferrari Store Junior has been launched by Berlinetta (Asia), a subsidiary of Nicholas & Bears.
A variety of toys and accessories are also available at the store, such as bicycles, ride-on cars and remote-control cars.
Atelier offers a choice of fabrics and accessories such as metal plates, buttons and rivets for the made-to-order clothing.
A ribbon-cutting ceremony for the store was hosted by Nicholas & Bears executive chairman Joey Tong, and a fashion collection was showcased by four child models.
Ferrari Store Junior has also opened in Kuala Lumpur, with more to follow in such cities as Beijing, Hangzhou, Macau, Nanjing, Seoul, Shanghai, Taipei and Tokyo.
