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Pranda Group expands in Vietnam

Thai jewellery retailer Pranda Group reports a year of expansion in neighbouring Vietnam, plus consolidation in Indonesia.

In Vietnam, Pranda opened two branches, at Lotte Center and Vincom Center Nguyen Chi Thanh in Hanoi, and expanded distribution channels. The group now has eight shopping mall outlets, five in Ho Chi Minh City and three in the capital.

This year, the company plans to open a 57 sqm flagship store at Saigon Center in Ho Chi Minh City.

Meanwhile, Pranda Marketing Indonesia plans to increase outlets. A new branch managed by central Thailand in co-operation with PT Grand Indonesia was opened in Central Grand Indonesia. Pranda Marketing Indonesia aims to push the Prima Gold and Julia brands. Prima Gold has three stores, Julia 19 stores, and Lovelinks eight. Four more Prima Gold outlets are planned for this year, as well as 20 more Julia stores.

Pranda Group plans further expansion in the Asian Economic Community with its population of more than 600 million people.

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