PVH takes control of Tommy Hilfiger China

PVH Corp, the parent of the Tommy Hilfiger brand, is to take full control of its China business.

PVH, together with funds advised by Apax Partners, will acquire the 55 per cent interest in TH Asia Ltd, their joint venture for Tommy Hilfiger China, which PVH does not already own.

The purchase price for the transaction is about US$172 million, net of cash of approximately $100 million, subject to adjustment.

The closing, which is subject to customary closing conditions and regulatory approvals, is expected to occur early in the second quarter of 2016.

“Today’s announcement represents a significant development for our company as we continue to execute against our key strategic priorities and demonstrates our commitment to making strategic investments to support the long term growth of PVH and our Tommy Hilfiger business,” said Emanuel Chirico, chairman and CEO of PVH.

“This transaction enables the Tommy Hilfiger business to directly operate its fastest growing market, while leveraging our well-established infrastructure in Asia, our regional leadership expertise and strong brand momentum across both our Tommy Hilfiger and Calvin Klein businesses in the region.”

This transaction has been envisioned since PVH and the funds advised by Apax Partners established the Tommy Hilfiger China joint venture in connection with the Tommy Hilfiger acquisition in 2010.

Since 2012, the first full year of operations after the joint venture acquired the Tommy Hilfiger China business from the former licensee, the Tommy Hilfiger business in China has doubled from approximately $70 million in revenue to a projected $140 million in 2015, with over 350 stores, of which 65 are directly operated.

Daniel Grieder, CEO of Tommy Hilfiger, commented: “We are looking forward to executing a more fully integrated strategy for China that takes advantage of our current momentum in the region. This will allow us to further realise the growth opportunities that exist for the brand by offering consumers a greater breadth of Tommy Hilfiger product lines and a more elevated brand presentation. Building on our strong existing regional foundation, we plan to accelerate the growth of the Tommy Hilfiger business by increasing our brand marketing in China and capitalising on our strong market positioning and price, value proposition. We plan to invest further in driving the expansion of the brand through new store openings (both company-operated and franchised stores) and improved productivity in existing stores, while rapidly expanding our traditional and digital marketing initiatives to further reinforce the brand in this exciting market.”

PVH Corp owns and markets Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, Izod, Arrow, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, Michael Michael Kors, Sean John and Chaps.

The other shareholders in the China joint venture include an affiliate of Silas Chou and, indirectly through an investment vehicle controlled by funds advised by Apax Partners, members of Tommy Hilfiger management at the time of the acquisition in 2010, such as Fred Gehring (former CEO and executive chairman, Tommy Hilfiger and current vice chairman of PVH), Daniel Grieder (CEO, Tommy Hilfiger), and Tommy Hilfiger himself.


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