Fashionista and former pop star Victoria Beckham has revealed details of her first Hong Kong retail store.
Victoria Beckham Hong Kong will open its first physical store in partnership with the Joyce Group, on March 18.
The modestly sized 198 sqft (18 sqm) boutique will be located on the second floor of Landmark, shop 213. It will be the brand’s first retail store anywhere in Asia.
It will be designed by London-based architect Farshid Moussavi, who will “channel the essence” of the brand’s first flagship store on Dover St, in London’s CBD.
Joyce Group is the logical and ideal partner for Victoria Beckham Hong Kong, having carried the designer’s collection since the brand was launched back in 2008.
Joyce Group president Andrew Keith said the partnership “is a natural fit given our shared values in discerning design and artisanal craft”.