The World’s Smallest McDonald’s opened at noon today (February 17) in the Bugis Junction shopping centre.

The store – constructed of nano blocks – is clearly a marketing gimmick, but it sure drew the attention of McDonald’s fans across the city state.

“The world is going small – like, really small,” as the fast food giant explained in a snappy little Youtube video you can watch below.

“Order a McDonald’s treat and get it for free,” the video explains, although the offer is limited to the first 100 customers.

The pop-up store was located outside Bossini in the popular mall’s atrium.