Featured store: Dior Ion Orchard
Dior has released images of its new Ion Orchard store demonstrating the “perfect balance of elegance and class” in the design.
The refurbished store is part of a broader make-over of the shopping centre’s level 1 luxury precinct which has also seen the debut of Tiffany and expansion of tenancies for Saint Laurent and Dolce & Gabbana.
As the Dior photos show, the new interior design is elegant and sophisticated. New technology – like the prominent video wall screening catwalk show footage – blends with timeless materials like marble and luxurious carpets.
Lounge areas give the store an inviting, homely feel (albeit a far more luxurious home than the average Singaporean enjoys!).
There are different wall materials and textures in every room of the boutique and product is sparsely stocked to ensure the designer dresses and handbags, especially, are the heroes of the store.
The store represents the latest incarnation of Dior’s global retail design strategy – and maintains the now familiar, striking white-lit patchwork-styled mural exterior, which is especially bold hen lit up at night.