A Korean outdoor brand has opened a store in Bali, its third store in Indonesia.

Mountia, owned by Dongjin Leisure, opened stores in Jakarta and Puri last year, with its latest outlet being in Parkson Department Store, in Bali’s Discovery Shopping Mall.

A Mountia official describes as “meaningful” the fact the company has opened a third store in the market for outdoor sports clothing and equipment, with Southeast Asian countries traditionally not being regarded as attractive markets for such products.

“We can say that Black Yak is strengthening its position as a global luxury brand, and Mountia will make another success story in the global market with  products developed using entirely domestic technology.”
Meanwhile, Mountia will participate in the sports market exhibition ISPO Beijing 2016, from February 24 to 27.