Glashutte Original expands in Asia

German watchmaker Glashutte Original is rapidly building its network of Asian boutiques as it tries to build its share of global luxury watch sales.

During the last three months, Glashutte has opened three new stores in Asia, including its first in Southeast Asia inside The Shoppes at Marina Bay Sands in Singapore.

Glashuette Singapore MBS

“The fine art of German watchmaking has its friends all over the world.  With the opening of not three new boutiques in Asia, Glashutte Original has added impressive strength to its presence, bringing even more of its manufactory art to China and Singapore,” the company said in a statement.

The boutique at AMP in Wangfujing Rd in Beijing is the latest of the new stores as the brand continues to execute its international expansion strategy. Only at the end of December, the Saxon-based manufacturer opened its first in the city, in the popular Beijing SKP.

“All three new boutiques offer a warm welcome to international connoisseurs of fine watches:  in keeping with the brand concept they offer visitors a world of experience that takes them straight to the heart of the German art of watchmaking.

“Carefully chosen materials, stylish interiors and a contemporary environment present an essential expression of the brand DNA.”

The Wangfujing Rd boutique, at 147 sqm, is the largest of the brand’s five Chinese retail stores.

A watchmaker on the premises offers information and insights into his centuries-old art and puts his knowledge and experience to good use in answering any questions customers may have. Also awaiting customers is a luxurious lounge area that enhances the visual, emotional and individual experience of the visit, along with an interactive presentation allowing each visitor to explore in depth, using a touch-screen, the fascination of Glashutte Original.


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