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Hooters Thailand doubles presence

Hooters Thailand has doubled its network with two new locations: one more in Bangkok and the other in Pattaya – the group’s largest outlet.

Hooters Pattaya and Hooters Nana join Hooters Bangkok and Hooters Phuket as part of a 30-location Southeast Asia development agreement between the American chain and Bangkok-based international franchisee Destination Resorts.

In the heart of Pattaya, about an hour from Bangkok’s Suvarnabhumi Airport, Hooters Pattaya has a ‘Wild West theme’. Covering 3300 sqm, it has two bars, 50 high-definition televisions, live music, pool tables, a mechanical bull named Ricardo and two patios.

“Opening the largest international Hooters location in the heart of bustling Pattaya signifies our commitment to continued expansion in Asia,” says Hooters of America senior VP of global development Mark Whittle.

Meanwhile, the 630 sqm Nana outlet in the heart of the Sukhumvit district seats 271 customers. Along with, 21 high-definition flat screens, DJs and pool tables, it has a mechanical bull named Turbo.

Based in Atlanta, Hooters America owns and franchises more than 430 Hooters outlets in 28 countries. The privately held corporation owns 160 units. Its first establishment, in Clearwater, Florida, opened in 1983. Hooters’ website says the six founders were “quickly detained for impersonating restaurateurs, but fortunately for America they were soon allowed to go about their business”.

Hooters’ casual beach-themed establishments feature music, sports on large flat screens, and a menu that features chicken wings, seafood, sandwiches, burgers and salads.

“Destination Resorts has proven success with many restaurants in Thailand, and we’re continuing to bolster our presence with the largest international Hooters and a new location in Bangkok,” says CEO Gary Murray.

Destination Resorts properties include DoubleTree Resort by Hilton Phuket – Surin Beach, DusitD2 Phuket Resort, Sri Racha International Golf at Sri Racha Hills, Hard Rock Cafe Phuket at Patong Beach, Novotel Phuket Karon Beach Resort & Spa, Novotel Hua Hin Cha Am Beach Resort & Spa, Swissotel Resort Phuket and Four Points by Sheraton Bangkok Sukhumvit 15.

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