A world-first Juicy Couture Changi Airport garden party is planned for the launch of the Californian fashion brand’s latest fragrance.
Partnering with Changi Airport Group and Elizabeth Arden, The Shilla Duty Free is hosting the Viva La Juicy Rose Garden Party beside the Terminal 1 Cosmetics & Perfumes Central Store in the airport’s transit departure central area until March 31.
To promote the Viva La Juicy Rose fragrance, the event offers travellers “a playful experience” in a pop-up featuring a Rose girl as the queen of light-hearted fun, say the promoters. Decorated with roses, the garden party site offers complimentary pink mocktails, props for photography and the chance to sample the scent. There are also sticker tattoos and personalised Juicy Couture postcards, as well as gift bags and fragrance roller balls for buyers.
“Customers will have great fun unleashing their princess dreams, dressing up and posing for photos,” says Elizabeth Arden Asia Pacific regional director for travel retail Yumie Chia.
“We invite everyone to walk in, take a sip of our pink mocktail and experience the fragrance, inspired by rosé champagne.”
“The Viva La Juicy Rosé Garden Party is undoubtedly a highly experiential concept for travellers, fulfilling our aspiration to provide a fully immersive and multi-sensory brand experience that will create a lasting impression,” says The Shilla Duty Free SIngapore MD Andy Park.