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Store profile: SingTel Singapore

SingTel Singapore has repositioned itself as a ‘human services brand’ by putting the customer at the core of its retail store design rationale. The latest generation store rendition was created by Sydney­-based design agency Public Design Group. Co-­founder and director of retail strategy and business development, Jason Pollard, says the agency is focused on ensuring that SingTel’s store design strategy supports the market opportunity and the business opportunity –