Ten weeks after its launch, the mobile marketplace of Australia-listed Hong Kong-based eCommerce platform Ensogo has reported “exceptional” growth.

Ensogo connects products for sale to more than 600 million consumers throughout Hong Kong, Indonesia, Malaysia, Singapore, The Philippines and Thailand.

The company says its marketplace’s inventory has rocketed 3000 per cent, with the number of sellers swelling 600 per cent over the first two weeks of January, following a strong fourth-quarter.

“The introduction of Ensogo’s mobile marketplace represents a game-changing shift for the business,” says co-founder and CEO Kris Marszalek. “Since its launch, we have seen an exponential increase in both new and active sellers, adding hundreds of thousands of products to our offering.

“Exciting merchandise is a prerequisite to successful customer acquisition and retention, and Ensogo now offers consumers across the region a vastly expanded and truly exceptional range of products at competitive prices.”

Powerful personalisation technology drives product discoverability while creating individualised shopping experiences on the marketplace, which with its rapid traction underscores the company’s transition away from its legacy services business. Along with changing trends and consumer behaviours in Southeast Asia, the company believes a streamlined offering is critical as the business moves into its next stage of growth.

“The eCommerce opportunity in Southeast Asia is enormous, and has immense potential for further growth,” says Marszalek.