A PastaMania flagship restaurant has opened in Myanmar, covering two floors in an iconic building in Yangon’s Kamayut Township.
It is the first franchised PastaMania Yangon store for Singapore’s largest Italian casual-dining restaurant chain, covering 306.5 sqm (3300 sqft) and is in the same building as the headquarters of the Myanmar franchisee, Root of Asia (ROA).
“It has been a long wait to bring PastaMania into Myanmar,” says ROA F&B director Adrian Aye Chan Ko Ko. “Our family fell in love with this brand many years back when we were living in Singapore. It is a dream come true to invest in a brand we love and bring it to Myanmar to share with our people.”
PastaMania is a brand of Singapore F&B investment company Commonwealth Capital Group.
It took a year of planning and construction to perfect the restaurant’s facade and interior design, based on an Italian piazza (city square) concept. Brand elements include an Italian newsstand and Italian grocery shop, with such details as signs and murals.
Commonwealth Capital Group executive director Wilson Lim says the fitout was fabricated at a factory appointed by the group and shipped into Yangon.
Authentic Italian ingredients will be used for food at the restaurant.
“The Burmese people are modern and well travelled. They know how to appreciate the great taste of Italian cuisine,” says Adrian. “We use top-grade ingredients from Italy, such as durum wheat pasta, extra virgin olive oil and preservative-free tomato sauces.”
Following the launch of the flagship store, ROA is working on its second outlet and plans to have up to six stores. Launched in 1998, PastaMania has more than 50 restaurants in Southeast Asia, China and the Middle East.