De Beers Group of Companies has launched its diamond brand Forevermark in Asia – with new partners in South Korea and Thailand.

It is now available in more than 1700 outlets in 38 consumer markets.

In South Korea, Forevermark Asia launched with licensee partner Golden Dew, which has started selling the brand in 11 of its stores. Golden Dew was founded in 1989 as Korea’s first jewellery brand, says De Beers, and has a presence in more than 70 department stores.
In Thailand, the brand launched at the opening of an exhibition at Siam Paragon, one of Bangkok’s largest department stores. With its new licensee partner, diamond retail chain Jubilee Diamond, Forevermark will be available in stores across the country, says De Beers.
Forevermark CEO Stephen Lussier says the brand has had remarkable growth since being established eight years ago.