Featured store: U&B supermarket, Hong Kong

Within the confines of a limited budget, a Hong Kong design company has created a flexible hybrid space for new local grocery brand, U&B. “Low budget doesn’t mean no creativity,” says designer Wesley Liu of award-winning PplusP Designers. He used mono materials and colour to transform the space in an engaging way for customers. The store’s interior embraces the elements of U&B’s brand logo, a shopping trolley, and its corporate colour, orange. Rather than a traditional white ce

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