Lazada Singapore marks second year

Lazada Singapore is hosting a three-day sale to celebrate its second birthday.

Google Trends has revealed Lazada Singapore’s sales have grown 33-fold since its inception, with order numbers quadrupling. Almost half of its sales in Singapore come from mobile browsers and applications.

At the end of December, the marketplace had grown to more than 3000 sellers offering more than 2.5 million local, international and exclusive products. Lazada’s marketplace supports brands and merchants with an end-to-end model from order to delivery, as well as marketing and analytics.

CEO Martell Hardenberg attributes the company’s performance to the vision it set out with, as well as its strong relationships with sellers and partners.

Its birthday sale, from March 15 to 18, will offer daily two-for-one deals, flash bargains, curated brand and category offers, and special partner promotions. For the first time, there will be mystery boxes. Each box retails at S$22 (US$16) and contains items worth more than S$80.

Brands on offer include Blackmores, Chomel, Fisher Price, Kinohimitsu, La Roche Posay and Puku, with free shipping via the Lazada Android and iOS app.

Lazada is run by the Rocket Internet-backed Lazada Group and has sites in Indonesia, Malaysia, Thailand, the Philippines and Vietnam. Launched in 2012, the group has more than 5500 employees and an online footprint of 5 million daily visits, with about 15 million Facebook fans.

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