Spasia Institut merges rival brands

The new Spasia Institut in the Parkson department store at Suria KLCC mall, brings together two rival French skincare brands

Beauty company Luxasia, which distributes fragrance and beauty brands, has created the spa concept to offer women the chance to combine retail therapy with pampering.

“Years ago, collaborating with rivals was unheard of but ,today it is important that we come together to be able to meet customers’ needs and to serve them well,” says Luxasia Group CEO Patrick Chong.

“We should not be afraid of competition, and we were honoured to be invited by Luxasia to collaborate on Spasia Institute,” says Estee Lauder Malaysia MD Paul Slavin. “We are very careful and let our brands go only when our partners share our goals.

“With this venture, it’s a great thing that four companies – Luxasia Malaysia, Estee Lauder Malaysia, L’Oreal Malaysia and Parkson – are actually working together.”

Chong says department stores are strategically sited, so are important for offering more accessibility for customers.

“We have been approached by many hotels to take over their spa, but with our own Spasia Institut we will be able to serve both their customers and ours better.”

He says Luxasia will be rolling out the Spasia Institut spa concept across Asia, with different brands housed in each spa. The group will also launch a loyalty card for clients.

Meanwhile, the company has launched the Asia Beauty College in Singapore to train beauty therapists and retail representatives. With training in place, says Chong, the next phase of evolution will be setting up a nail salon and hair salon.

With two treatment rooms, the Spasia Institut in Parkson KLCC offers holistic and skin treatments using skincare products from Darphin and Decleor. Estee Lauder internationally owns Darphin while Decleor is internationally owned by L’Oreal but is distributed in Malaysia by Luxasia. Both products have plants and essential oils as their main ingredients.

* Photo: Luxasia


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