FairPrice campaign saves 10 million plastic bags

Supermarket shoppers in Singapore have been helping the environment by supporting the bring-your-own-bag NTUC FairPrice campaign, with a record 10.1 million plastic bags saved last year.

This is an increase of nearly 10 per cent from the previous year for the scheme, also known as Fairprice Green Rewards.

To further raise awareness of sustainability, FairPrice again supported Earth Hour this year by switching off all non-essential lights, such as signs and refrigerator lighting, in its stores, offices and distribution centres on Saturday.

FairPrice is also donating S$12,500 (US$9206.75) to the WWF, the organisation behind the Earth Hour global initiative. This includes sales proceeds of reusable shopping bags over the past week.
“We are encouraged by the tremendous support customers have shown for our various eco-friendly initiatives,” says FairPrice green committee chairman Koh Kok Sin.

Introduced in 2007, the FairPrice Green Rewards scheme offers customers a 10c rebate when they provide their own bags, with a minimum spend of $10. More than half-a-million dollars in rebates were given out through this scheme last year, and FairPrice remains the only retailer offering this incentive.

To further encourage customers, FairPrice has launched dedicated BYOB checkout lanes in selected stores.

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