Hong Kong fashion concept retailer Rue Madame has launched an eCommerce site.
Rue Madame offers Parisian style with its French designer and international contemporary brands.

 

 
Ariane Zagury founded the Rue Madame Fashion Group (RMFG), opening her first store in 2010. She introduced up-and-coming French fashion brands American Vintage, Aurelie Bidermann, Manoush, Mes Demoiselles and Tara Jarmon to Hong Kong.

 
Through its eCommerce site, Rue Madame says it vows to find next-generation brands and become the local leader in the contemporary fashion segment.

An investment banker by training, Zagury relocated to Hong Kong in 2008, leaving the foreign exchange desk at Goldman Sachs London to become a fashion adviser. In collaboration with sisters Patricia and Nathalie Samson, who ran concept stores in Paris, Zagury opened a chain of Rue Madame stores in Hong Kong, followed by an outlet in Singapore last May.