One of Kuala Lumpur’s oldest and most famous markets for cultural items and handcrafts is about to have an online sales outlet, through 11street Malaysia.
Central Market has signed a memorandum of understanding with the online marketplace to make its retailers’ offerings available. This will enable customers anywhere to browse and buy products from Central Market’s diverse mix of retailers, including home and living, fashion, sports and leisure, electronics and even groceries.
“This strategic collaboration will enable a business that started in the 19th century to make its products available across the country through a 21st-century medium,” says 11street CEO Hoseok Kim. Dating back to 1888, the market has 300 tenants and has become a landmark for souvenir shopping.
“Collaborating with 11street has been a fantastic development for us,” says Central Market complex manager Cheong Wai Mun. “One of the secrets of Central Market’s unbroken track record of success has been its location within the heart of Kuala Lumpur. Being close to a public transportation hub has also helped make it a major attraction for both tourists and Malaysians. Now, with the brand new presence on 11street, Central Market has broken its reliance on geography.”
Market tenants have welcomed the move.
“All of Central Market’s tenants will benefit from the solid marketing support 11street offers its clients,” says Kim. “That includes education and training programs that cover effective product listing, digital content strategy, integrated online marketing, and photography.”
To mark the launch, a series of promotional offers and discounts of nearly 40 per cent will be offered by Central Market tenants on 11street until next February.
Meanwhile, 11street has announced that actor/entertainer Zizan Razak and YouTube singer Elizabeth Tan will be its brand ambassadors this year.
They will make their first appearance at 11street’s first anniversary celebrations, at Nu Sentral Shopping Centre in Kuala Lumpur on April 11. Also attending will be celebrity influencers Intan Ladyana and Atikah Suhaime. will present to the jubilant birthday celebration.
During the event, 11street will be announcing its collaboration with Xpax, a prepaid brand for youth under Celcom Axiata.
Leading up to the event, 11street is running on-site promotions from April 1, with discount coupons for customers. There is also a contest with a helicopter ride followed by a dinner with Razak and Tan as a prize.
Established in Korea in 2008, 11street has 400,000 sellers serving more than 30 million consumers worldwide.