Furnishing company HTL International is launching its HomeToLife flagship store in stages in Mohamed Sultan Rd, Singapore.
It offers more than 20 international living, dining and bedding brands, plus has a customisation service for sofas.
Its first “Inspire” level features home furnishings, accessories, chair and carpet selections, as well as a tasting bar that hands out complimentary coffees to all walk-in customers. Workshops are also being held in the space, such as floral arrangement, terrarium building and calligraphy classes.
There is also a library featuring home-furnishing and decor publications for customers to browse and gather inspiration.
Three more levels will be unveiled in upcoming months, reports Coconuts Singapore, each with a different theme.
HTL started as Hwa Tat Lee, founded by the Phua brothers in 1976 and specialising in making PVC sofas. The brothers forged a partnership with Laauser in Germany, allowing them to develop the company to become one of the world’s largest sofa manufacturers and leather tanners with a following in Europe, Asia Pacific, North America and Singapore.