HomeToLife flagship opening in stages

Furnishing company HTL International is launching its HomeToLife flagship store in stages in Mohamed Sultan Rd, Singapore.

It offers more than 20 international living, dining and bedding brands, plus has a customisation service for sofas.

Its first “Inspire” level features home furnishings, accessories, chair and carpet selections, as well as a tasting bar that hands out complimentary coffees to all walk-in customers. Workshops are also being held in the space, such as floral arrangement, terrarium building and calligraphy classes.

There is also a library featuring home-furnishing and decor publications for customers to browse and gather inspiration.

Three more levels will be unveiled in upcoming months, reports Coconuts Singapore, each with a different theme.

HTL started as Hwa Tat Lee, founded by the Phua brothers in 1976 and specialising in making PVC sofas. The brothers forged a partnership with Laauser in Germany, allowing them to develop the company to become one of the world’s largest sofa manufacturers and leather tanners with a following in Europe, Asia Pacific, North America and Singapore.

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