Hong Kong online homewares retailer iDecorate has opened its first brick-and-mortar store.
The modestly-sized store is located in Lab Concepts at Queensway Plaza in Admiralty.
Fashion and style blog Butterboom reports iDecorate was founded by Shana Buchanan in 2013, as a destination “for lively designs to turn your office space – or your entire apartment – into a real-life Pinterest board”.
The new store displays only a selection of the full iDecorate offer available online, essentially fulfilling the function of building brand awareness amongst the trend-conscious customer set attracted to Lab Concept.
“The store is filled with quirky home accessories like cushions and rugs, as well as gorgeously designed stationary to add some va-va-voom to your personal home space,” reports Butterboom.
 

• Image: Butterboom.