Hunter Hong Kong to open flagship

Hunter Hong Kong plans to open a flagship store this year selling the fashionable British apparel and footwear after a successful launch in Japan.
Designed by Checkland Kindleysides in collaboration with Hunter creative director Alasdhair Willis, the two-level flagship store in the Ginza area of Tokyo, offers a modern spin on the British countryside.
These images from the 3100 sqft (288 sqm) flagship in a new retail development, Ginza G5, give an indication of what lies in store for Hong Kong shoppers later this year.
Founded in Scotland in 1856 by American entrepreneur Henry Lee Norris as the North British Rubber Company, the brand has its headquarters in Edinburgh, with offices in London, New York and Dusseldorf. It makes footwear and outerwear to protect from the weather and perform across all terrains. Its original boot is at the heart of this. Introduced in 1956, the design is still handcrafted from 28 parts, using many of the same heritage techniques. Hunter holds two Royal Warrants: by Appointment to HM The Queen and to HRH The Duke of Edinburgh as suppliers of waterproof footwear.
The new Ginza store experience starts on the ground floor in an imaginary forest, where shelter is provided by an architectural roof structure that seems to float. The “trees”, hand-crafted replicas of silver birches, pierce the ceiling into the first floor to reach an illuminated sky – a 570 sqft cloud-printed, gridded light box surrounded by mirrored walls.
A playful spin on a traditional English box-hedged garden, the first floor features LED-illuminated hedges. A digital screen shows Hunter campaigns and events, as well as live broadcasts from events around the world. And in a nod to the brand’s relationship with the famously fickle British weather, the screen also displays regular weather updates from throughout the UK, accompanied by a co-ordinated soundscape throughout the store.

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