Fashion retailer H&M Hong Kong has received a gold award in the shops and retailers category of the Hong Kong Awards for Environmental Excellence.
In the same category, the silver went to Aeon Stores (Hong Kong), with the bronze going to Pricerite Stores. Certificates of merit went to 3D-Gold Jewellery, Belle International Holdings (Belle Worldwide), Concord Alliance (Meiriki Japan), Konstar Industries, Melaleuca of Asia and O’Farm.
An initiative of the Environmental Campaign Committee (ECC), the awards honour all-round and outstanding environmental performance within four sectors. The presentation ceremony was at the Hong Kong Convention and Exhibition Center in Wan Chai.
“As a huge organisation, not only do we have a responsibility but we also have the ability to create positive changes,” says H&M Greater China country manager Magnus Olsson. “With the many initiatives we have today, we will continue to push boundaries and make sustainable fashion available to as many people in Hong Kong as possible.”
H&M is the first fashion company to have launched a clothing collecting initiative worldwide. Launched in 2013, it allows customers to leave their old garments with H&M for reuse and recycling. The program covers all 20 H&M stores in Hong Kong, which have accumulatively collected more than 73 tonnes of unwanted textiles.
During its World Recycle Week this month, H&M has set a goal to collect 1000 tonnes of unwanted garments from customers in about 3900 stores worldwide.
