Yellow Cab Singapore is to open soon as a Philippine group sets out to take the pizza chain into the Little Red Dot.
Max’s Group Inc (MGI), the leading casual restaurant operator in the Philippines,
signed a deal with a family-owned company, Pagh Pte Ltd, to build at least five Yellow Cab stores in Singapore.
“We are thrilled with the opportunity to bring Yellow Cab Pizza in a highly strategic market such as Singapore. We are confident that our mainstream offerings and value proposition will allow us to stay competitive alongside some of the biggest global food names,” said MGI president and CEO Robert Trota.
Yellow Cab marks MGI’s fourth brand development deal inked this year. By 2020, the company hopes to have 200 international stores.
“We found the right partner in Pagh Pte Ltd for this venture. We can rely on their focus and determination to deliver best quality products and genuine service to Singaporeans,” Trota added.
“We recognize that Yellow Cab Pizza offers a different, more exciting experience than the brands currently offered in Singapore. Singaporeans are discerning in their food experience. We are therefore confident that Yellow Cab Pizza will be the Singaporeans’ place of choice for American Italian casual dining,” said Pagh director Tiara Chopra.
Pagh was set up to invest in the casual dining business.