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Forevermark eyes Korea, Thailand

De Beers Group brand Forevermark is planning to enter the Korea and Thailand markets this year, global CEO Stephen Lussier has revealed.

Forevermark, which has a presence in 34 countries, is also broadening its presence in India, where Lussier visited Bengaluru to launch the brand’s new Artemis Collection in collaboration with master couturier Bibhu Mohapatra, a New York designer of Indian origin.

Lussier says the brand plans to take its retail presence in India from 170 stores to 210 stores by the end of this year.

In India, Forevermark retails through jewellery stores such as C Krishniah Chetty & Sons, Joyalukkas, Kirtilals and Malabar Gold & Diamonds.

India, which is the third-largest diamond market after the US and China, consumes up to 10 per cent of diamonds globally.

“The Indian customer is naturally jewellery oriented,” says Lussier. “While the customer does not need to be persuaded to buy jewellery, it is the culture of design in the country that is interesting.”
Forevermark closed last year with $1 billion in global sales.

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