Technology and social media are strong elements in a new multi-label sneaker and lifestyle concept store in Singapore, The Social Foot.

With modular fixtures, the interior design allows the store to be transformed into an intimate event space or accommodate a pop-up installation. A social corner offers customers personal space where they can create GIFs to share on their social-media accounts, or even have projected onto a screen in the storefront window.

Pro-Keds is making its Singapore debut at the store, and other brands include Adidas, Asics, Lacoste, New Balance, Onitsuka Tiger, Puma, Reebok Classic, Saucony Originals and Sperry.

The Social Foot is in Orchard Central.