Electro Mart store offers hands-on experience

South Korea’s discount retail giant E-mart’s electronics store Electro Mart is set to open its first stand-alone outlet.

On the first floor of Alpharium Tower in Pangyo Techno Valley in Seongnam, it is E-mart’s first specialised store. Designed to be experience-focused, the outlet offers customers the chance to try products. As well as electronics, the store offers men’s fashion and beauty products, accessories, sports equipment and alcoholic beverages.

A key feature is a drone experience zone, plus a racing circuit where customers can try racing remote-control model cars.

E-mart hopes to have 10 Electro Mart outlets by the end of the year, reaching total annual sales of more than 200 billion won ($175.6 million).

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