Lego China has opened its largest store in Shanghai, covering two floors at Shanghai Disney Resort.
Featuring a dragon, skyscrapers and other constructions made from its plastic bricks, the store has opened a month ahead of the resort.
The Danish toy maker says China was one of its best-performing markets last year.
Meanwhile, Merlin Entertainments is opening the first Legoland for China at Parkside Plaza shopping centre in Shanghai this year, as reported by Inside Retail Asia last year.
The Lego Group plans to open its own factory in Jiaxing next year, with about 2000 employees.