K11 Concepts has partnered with Merlin Entertainments and Time Vallee to bring renowned entertainment and retail brands to the planned Shenyang mall.
When Shenyang K11 opens in 2017 it will become the first and largest home in Northern China to Merlin’s Legoland Discovery Centre and Sea Life. Time Vallee will also team up with Richemont, Rolex Group, LVMH and Kering Group to distribute top luxury brands including 18 of the world’s top timepiece brands in Shenyang.
With an area of 260,000 sqm, K11 aims to create “the world’s largest cultural and art experience centre,” according to a statement by K11. Shenyang K11 has already attracted more than 400 brand retailers that are expected to embody new concepts.
“The partnership with Merlin and Time Vallee is not only a breakthrough in the consumer experience, but also further elevates the K11 brand.
“The collaboration between Merlin Entertainments and K11 brings together their passion for integrating art in an experience, beauty into entertainment and ensuring that it is accessible and relatable to everyone.”
Merlin Entertainments is the world’s second largest developer and operator of live entertainment with holdings that include globally renowned brands Legoland Discovery Centre, Madame Tussauds and Sea Life. Hong Kong-headquartered K11 combines art and commercial retail space, breaking away from traditional retail concepts to deliver “spaces full of unity, movement, energy and desire by creating an atmosphere that is energetic and fun”.
Time Vallee, a leading luxury timepiece distributor, will showcase luxury timepieces and innovations as consumers are taken on an exclusive journey through time.
The Shenyang K11 Art Mall boasts Asia’s largest indoor area, largest children’s indoor playground as well as the largest roof garden in Northeast China.
Adrian Cheng, founder of K11 art foundation and K11 says he has a vision to create a new ecosystem for the contemporary Chinese art world.
“I hope every person that comes here can feel the sincerity and perseverance of K11.