CupoNation Malaysia takes off like a rocket

Following its launch, Rocket Internet’s shopping discount site CupoNation Malaysia is already soaring. 

The site is the German startup factory’s fourth foray into Asia Pacific. Already in Australia, India and Singapore regionally, CupoNation is established in 17 markets worldwide, helping shoppers find discounts and deals on eCommerce sites.

Listed on the Malaysian store are offers from Amazon, Dell, Groupon and McDonald’s as well as Rocket Internet affiliated companies like Foodpanda, Lazada and Zalora. It already has more than 500 discount codes available for consumers in Malaysia, with more being added constantly.

“Malaysia is among the fastest-growing eCommerce markets in Asia, with a market size of more than RM5.5 billion [US$1.36 billion],” says CupoNation MD and co-founder Andreas Fruth.

With its gross merchandise value (GMV) almost $262 million last year, the venture expects to become profitable this year and may consider entering other Asian markets soon.

“In general, Southeast Asia is very interesting to us,” says Fruth. “We are continuously monitoring the markets and assessing potential.”


CupoNation was attracted to the Malaysian market as it has 21 million internet users, seven million of whom buy online every month, according to a study by Nielsen and Paypal.

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