Hong Kong eyewear retailer Mujosh has opened its first overseas concept store in Kuala Lumpur.

The Mujosh Malaysia store is located in the Pavilion Kuala Lumpur at the heart of the Bukit Bintang retail district.

Mujosh says by combining “industrial chic, nature and retro design style”, the concept store is aiming to bring a unique experience to customers.

Owned by Photosynthesis Group, Mujosh is the first brand to go international since its parent company started its international business expansion at the beginning of 2015.

“Malaysia is the first place we chose after deciding to expand into the international market,” said Grace Zhang, GM of international business division of Photosynthesis Group.

“We are pleased to achieve another ‘first’ for the company here. We are still in search of international business partners with the goal of bringing our brands to more places and customers in the world.”

Founded in 2010 by a group of young creatives who believe glasses are not only tools to improve eyesight, but also fashion accessories to differentiate wearers and make them stand out from the crowd, Mujosh has been growing steadily in Asia. Last month it opened a smaller store in Singapore.